AJINOMOTO (LING LING) / CONTENT STRATEGY, COPY LEADERSHIP + EXECUTION

FOR THE LOVE OF RAMEN

Ajinomoto is one of the leading distributors of Asian frozen foods and Ling Ling is their best-known brand (they make that bulk bag of frozen potstickers found at your local Costco). Ling Ling’s frozen ramen, though, is considered their best-kept secret. The brand had created a video spotlighting their ramen products, and wanted a simple landing page to house it. We took it a few steps further, concepting an immersive landing page experience. I focused on storytelling, crafting the page hierarchy in addition to developing a social content calendar to increase reach.

*The above hardly does justice to the herculean effort from design and dev to create landing page, please visit the actual site for the full experience.