EVITE / COPY DIRECTION + EXECUTION / OOH, WEB, SOCIAL

LIFE’S BETTER TOGETHER

Evite is the OG in the online invitation world. So OG, in fact, that it was time for a rebrand. An agency helped Evite build their new brand guidelines and I came on to bring Evite’s new voice to life across OOH, web, social, and more.

The below mocks were some of my favorites for the relaunch OOH campaign. The brand’s new voice was witty, warm, fun, and real. The options on the top row lean into the warm side of the brand, while the rest lean into the witty and realness the brand brings. It’s a nod to the new brand direction celebrating real people in real moments. Life might not be perfect, but we party on together.

Beyond OOH, Evite needed updates across web, social, and other owned channels. As part of the effort to leverage the brand’s new identity, I worked closely with my design partner to ensure new visual elements (i.e. illustrations) were used for social.