MÌLÀ / CONTENT AND EDITORIAL IDEATION + EXECUTION

FLAVOR PROFILES

MìLà is a brand that carefully considers the entire customer experience, from initial awareness via a fun Instagram reel to the moment customers unbox their frozen dumplings. Which is why we create brand experiences like the MìLà newspaper—a collection of stories, bite-sized pieces of gossip, horoscopes, etc. My task was to ideate on-brand, original content for the newspaper that customers could skim while snacking on soup dumplings. (Or, in my case, frantically reading for any typos that might’ve snuck in despite the fact I copyedited the paper give or take 100000 times.) And yes, more Chinese horoscopes available on request.